I’m Justine — a packaging and branding specialist, business owner, and mum.

My journey into packaging started early, growing up in a family packaging business where I learned first-hand how much thought, care, and hard work goes into creating something that represents a brand well. From there, I went on to work across hospitality and within the family business then to working for a large PLC packaging business, gaining experience in everything from production and print to branding, marketing, and commercial decision-making.

I also ran my own gin distillery business, where packaging wasn’t just a finishing touch — it was central to the brand. Building that business taught me how powerful thoughtful packaging can be, and how important it is that it works commercially as well as creatively.

Now, balancing business life with being a mum, I work with brands who want packaging that feels elevated but still practical. I specialise in bespoke printed packaging that’s considered, cost-effective, and aligned with your values — whether that’s sustainability, quality, or creating a beautiful customer experience.

I believe great packaging should feel intentional, reflect who you are, and leave a lasting impression — without unnecessary complexity.